Omnichannel Customer Engagement
A Path Towards Delivering An Optimal Customer Experience
It’s no secret that customer expectations are at an all-time high and, for many companies, meeting their demands is a daunting task. To deliver the experience that customers have grown to expect, companies must gain a better understanding of how to provide a more personalized, convenient, and efficient support system.
A step in the right direction starts with providing your customers with true omnichannel engagement options. Whether a customer begins their journey offline or online, it’s vital to be able to consolidate their paths into a single assisted journey that provides flexibility and convenience. The key is a consistent human agent presence and a single system of engagement.
When looking at your pool of potential customers or website visitors, there will most likely be three distinct segments:
- Those who will take action on their own
- Those who will never take action
- Those who are thinking of taking action, but need a nudge
Leveraging an omnichannel engagement system (system of engagement) allows companies to grow their bottom line by taking a more proactive approach towards engaging the segment of prospects who need assistance with their buying decision.
Download our infographic to visualize what true Omnichannel Customer Engagement looks like.
Discover how to pull customers into an assisted journey, regardless of where they currently reside (online or offline) and learn how a consolidation of communication channels, visual context, and engagement data can turn your company’s agents into facilitators of a best-in-class customer experience.