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We live in the day and age of personalization. Facebook creates personalized stories for each of their users on their anniversary of using the social media site. Target sends personalized coupons based on customer buying history to increase the likelihood of a future sale. Amazon does something similar their “You Might Also Like” feature after purchasing a product to potentially up-sell complementary or similar product. And the push for personalization makes sense, too. When we think...

Every business that takes the time to implement a customer experience strategy likely has the same goal: for their customers to have a seamless customer journey when doing business with them and become brand ambassadors. That’s the dream, right? There’s good reason, too. 89% of companies expect to compete on the basis of customer experience in the near future. Customer retention, improved customer satisfaction, increase in revenue...

From sharing our latest ‘foodie adventures’ on Instagram to keeping track of our friends from college, social media has become an integral part of the millennial generation and beyond. In fact, the average American spends about 135 minutes a day on social media apps alone. Businesses have been taking note for years now, finding new and innovative ways to reach their customer base on various social media applications. The number of businesses using some form of...

Omnichannel Customer Engagement (OCE) revolves around the ability to deliver a consistent experience across all of a company’s channels. Whether a customer uses live chat, a call center, or speaks directly with a representative face-to-face, customers expect the quality of the interaction to be seamless regardless of the channel. A company’s strategy for OCE is important. The Aberdeen Group found that companies with the best omnichannel strategies retained 89% of their customers, as opposed to only...

Whether it’s curling up with a good book or going to the local cinema for a film, as humans we are wired to connect with stories. In fact, research has found that storytelling activates not only the language processing part of our brain, but also the motor and sensory parts as well. In short, a good story puts the whole brain to work. For example, a fitness company could simply say, “Janice lost 8 pounds in 3...

The customer experience (CX) has been around as long as there’s been a customer. CX is derived from the feelings your customer has when engaging with your product and service. However, it hasn’t been until more recently (the past decade or so) that CX has really become an integral part of business strategy. A recent Gartner survey found that 89% of companies soon expect to compete on the basis of customer experience.   Times have changed, so...

For many companies, one common assumption is that the burden of the customer experience falls solely on the customer service representative. While they are the ones most likely directly interfacing with the customer, the truth of the matter is that attention to the customer experience needs to be fluid throughout the entire company hierarchy: from C-level executives to the employee at the front desk. Why is a collaborative effort so important in customer service? Well, pick...

If you were to ask yourself “What’s the key to winning over a customer”, what would you say? In year’s past, answers like “price”, “product” and “speed of service” would have been at the top of the list. And while those answers are certainly still important in making a sale, studies show that by 2020 one key factor will trump them all as the key differentiator in winning over customers: the customer experience (CX). CX is...

There’s one simple truth for any company out there providing a product or service: negative feedback stings. The goal for any customer experience is for it to be a pleasant one, so when a customer expresses their dissatisfaction it’s a tough pill to swallow. Negative feedback is rarer than you may think: a typical business only hears from 4% of their dissatisfied customers. The real issue with that number is those that don’t express their complaints...

In the modern-day financial landscape, consumers and businesses are faced with the decision of choosing between either a bank or a credit union. Right now, credit unions serve a little over 100 million members, which includes 43.7% of the economically active population. The growth has been steady for credit unions, averaging between 2-3 million (roughly 2% of the U.S. population) new members per year for the past fifteen years. Banks and credit unions both come with...