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Selling digital transformation within an organization can be twice as difficult as getting buy-in for any other kind of wholesale revolution. Because while the prospect of change is naturally daunting to most of us, technological progress in particular is a “black box” experience, and thus especially anxiety inducing. Compounding this double-barrel challenge is the fact that internal evangelizers often overlook some basic principles of effective persuasion. Here, then, are five must-avoid mistakes for anyone hoping to...