Top

Customer expectations are extremely high—a recent Salesforce study found that customers demand seamless, personalized experiences with brands. And if they don’t get them? Well, as 76% of the respondents said: “It’s easier than ever to take their business elsewhere—switching from brand to brand to find an experience that matches their expectations.” Now consider your last call to customer service. Exactly. The bar is so low, most of us breathe a sigh of relief when we make it through...