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The Role of a Digital Salesperson Take your average, traditional salesperson. Most people instinctively know a salesperson as someone who is relentless in getting you to purchase one of their company’s product. Images of the pushy and overbearing car salesperson at your local dealership may come to mind.  Now imagine a salesperson supercharged with tools from the technological advancements of the 21st century, making them more responsive than ever. With the onset of the internet age and...

Research has shown that adding video chat to your existing sales process can foster many benefits: longer customer visits and positive brand association, reduced drop offs, declining return rates, and even an increased likelihood of customers leaving product reviews. Right now, video chat for companies is largely an untapped resource. However, experts believe usage of video chat as a sales platform will explode within the next several years as video calling adoption rates among consumers have skyrocketed....

Any experienced salesperson will tell you that their career has been full of peaks and valleys, creating a feast or famine way of life. The factors that determine at which end of the spectrum a salesperson or team may find themselves can be elusive at best. Seasoned salespeople may tell you that they have to wear their lucky shirt to sell their way out of a slump. Veteran closers will sometimes employ tricks like pitching from...

Up to 85% of customer interactions are predicted to happen without human contact by 2020, according to a study by Gartner. Yet, customer relationships with little to no human contact seem rather far-fetched as conversation and interaction are often the core of any human relationship. However, we have ostensibly been heading in this direction for some time now. The trend towards self-service online customer support, such as FAQ tabs, review systems, and forum discussions has been...

Effective sales pitches are a vital part of any organization’s path to building a loyal customer base and growing its business. The role of the sales team is to generate new business and ensure lead conversion. In fact, in your average organization, 13% of sales representatives bring in 87% of the revenue. That speaks to the importance of effective sales pitches. Anyone who has worked in a call center would be familiar with the plethora of abbreviations...

There’s one major reason why you’re still making cold calls: they work. Sales expert Alen Mayersays cold calling is “an effective and powerful sales tool” — when done correctly. In a study byDiscoverOrg, 75% of 1,000 IT senior executives reported that they’d made decisions to book an appointment or attend an event as a result of cold calls they’d received. From poor delivery to a bad script, it’s easy to mess up a cold call. But steer...

There’s no secret about it: happy employees are productive employees. However, not a lot of American employees are happy. According to a Gallup poll, a whopping 51% of workers are not engaged by their jobs and a full 17% are actively disengaged, which, in layman’s terms, means this: They hate their jobs. To add insult to injury, according to a similar Gallup poll, disengaged employees cost the American economy up to $350 billion in lost productivity. Sales jobs in...

Check out these 5 fantastic conferences for sales and marketing nerds all around the country! TechCrunch Disrupt Upcoming:  December 7-8, 2015 Location:  London, UK Disrupt is a fantastic event for sales entrepreneurs because of the vast networking opportunity.  Not only does the association with TechCrunch make this conference popular, it also has made a name for itself with multiple events per year that are held all over the world.  The hackathon that comes at the end of the conference and...

Selling to millennials can be complicated - especially if you are not one yourself.  Although they make up the largest ever generation (by 2020, millennials will form 46% of the work force!), they are also the ones who have grown up with the most technology, resources, and arguably, privilege.  Millennials simply have different priorities and preferences from the preceding Gen X and Baby Boomers. These differences must be understood and leveraged if you have any desire...