Top

millennials Tag

This piece is the third installment in our Reaching A Millennial Audience series.  See part one, here. Here’s the truth about millennials: they don’t like boxes.  They don’t like being put into boxes, they don’t like building boxes themselves, and they don’t like being told they should really just walk into a box.  In other words, millennials tend to reject the traditional dreams of American consumerism, avoid staying in one job for too long, and refuse to...

This piece is the second installment in our Reaching A Millennial Audience series.  See part one, here. With childhoods spanning decades of rapid technological advancement, a millennial audience is too large to generalize as a single group.  An older millennial is likely to have very different tastes and opinions from a younger one, not to mention additional influence from personal life experiences.  As discussed in 5 Things to Keep in Mind When Selling to Millennials, however, this...

Selling to millennials can be complicated - especially if you are not one yourself.  Although they make up the largest ever generation (by 2020, millennials will form 46% of the work force!), they are also the ones who have grown up with the most technology, resources, and arguably, privilege.  Millennials simply have different priorities and preferences from the preceding Gen X and Baby Boomers. These differences must be understood and leveraged if you have any desire...