Top

insurance Tag

Mobile technology has become an integral part of the digital experience since its inception less than 10 years ago, and it has single-handedly revolutionized the way in which companies big and small do business - from marketing and advertising to managing operations. Over 94% of small businesses use mobile technology to conduct business to save time and money, increase sales, and obtain new customers. Not wanting to be left behind, insurance providers - from auto and...

Not one to be left behind by changing times, the insurance industry has been striving to revolutionize its practice. Deloitte’s study, Insurance Disrupted, points out that if traditional insurance providers are not able to keep up with rapidly changing technology and evolving sociocultural landscapes, they risk getting left behind by alternative providers eager to disrupt the industry. Insurers recognize that they don’t just need to step up their game; they need to change it. How are insurance...

While everyone wants to feel empowered and cared for by their insurance agent, few things can squash those happy vibes like getting a little too much attention. And once your client’s enthusiasm starts to fade  — once she starts to question your motives — you run the risk of losing her to a competitor. Here are three things to keep in mind if you want your clients feeling engaged without suffocating them: 1. Create an accessible content repository. Sometimes,...

‘Disruption’ is the golden word for any startup in any industry, and Insurance is no different.  A company that truly ‘disrupts’ is automatically seen as the next big trend and the new frontier that everyone is suddenly scrambling to meet.  Today, a huge part of reaching this new frontier is the migration of insurance sales from in-person to online. The problem?  It doesn’t currently work. At its core, the insurance industry has a distribution issue. Although it has...