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These days, consumers are becoming more and more connected to non-stop content that is based on their personal preferences. This flow of information spills out to people on their phones, tablets, and other machines. To get access to these data-driven solutions, customers must provide personal information. It’s easier for users to give up personal details when they trust the names of the providers. Names like Siri, Alexa, and Cortana would have seemed like characters in a Greek...

Chances are when you think of internet advertising your are thinking of purchasing keywords on Google. Given that Google has ~75% of the search market, it definitely makes sense to concentrate advertising efforts there. That being said, your dealership may want to take a second look at Facebook. Unlike advertising on Google, the goal of Facebook advertising is not really to drive clicks to your dealership websites. Instead, you should think about Facebook as the new...