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customer journey Tag

Since the dawn of time, humans have been a storytelling species. We are able to connect with stories through content that is compelling and personal to us. It’s no surprise then, that businesses everywhere have used storytelling as a way to attract more business. Whether it’s re-telling the trials and tribulations of a business start-up or a success story from a customer or business partner, stories can play well into a marketing scheme through engagement. But businesses...