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In the modern-day financial landscape, consumers and businesses are faced with the decision of choosing between either a bank or a credit union. Right now, credit unions serve a little over 100 million members, which includes 43.7% of the economically active population. The growth has been steady for credit unions, averaging between 2-3 million (roughly 2% of the U.S. population) new members per year for the past fifteen years. Banks and credit unions both come with...

The banking industry is notoriously competitive. That means financial institutions must offer an array of services at various rates with different levels of convenience and structure. Credit unions and traditional banks each have their pros and cons. After analyzing the value proposition of credit unions vs. banks, a consumer may benefit in switching from one to the other. While there may be some crossover between the advantages of each type of institution, there are few notable...

Over 93% of Americans have some type of financial transactional account, including checking, savings, money market, and call accounts. However, despite desiring a variety of choices in order to make informed decisions for their families and businesses, most Americans choose large national and regional banking institutions for their financial needs. In fact, big banks account for 74.8% of the total financial account market while smaller banking institutions and credit unions account for only 18.2% and 7%,...