Podcast: Getting to Why and the Importance of Customer Advocacy at Seacoast Bank
Agencies find themselves in an interesting spot with regards to customer experience. On the one hand, they are responsible for delivering a great experience for their clients. But, on the other hand, in many cases they are responsible for delivering a great experience for their clients’ customers. In this episode of Movers & Shakers, we speak to Noah Weiner, the VP of Client Strategy at Be Found Online about the importance of customer advocacy. We also talk about getting to the why as a means of understanding customer needs. Finally, we’ll discuss how both were used to help Seacoast Bank overhaul their online strategy.