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SaleMove Blog

A new year means reflecting on your customers’ habits — including their spending patterns. After the holiday shopping frenzy, it’s no wonder that many customers are encountering feelings of loss aversion. The principal of loss aversion suggests that people will avoid monetary losses at all costs, even when it doesn’t make logical sense. For example, people may hold on to items that they know they’ll never use or spend extra money unnecessarily just to earn vouchers or...

So now that you’ve reeled in a new customer, the hard work is over, right? In many cases, the work has just begun. Customer retention is just as important as customer acquisition. According to Amy Gallo’s report in the Harvard Business Review, “increasing customer retention rates by 5% can increase profits by 25% to 95%.” Plus, while the likelihood of a new customer buying your product is about 20%, the probability of an existing customer making...

While everyone wants to feel empowered and cared for by their insurance agent, few things can squash those happy vibes like getting a little too much attention. And once your client’s enthusiasm starts to fade  — once she starts to question your motives — you run the risk of losing her to a competitor. Here are three things to keep in mind if you want your clients feeling engaged without suffocating them: 1. Create an accessible content repository. Sometimes,...

Over the last decade, there has been an enormous shift in focus from product to customer.  Whereas product quality was once the main priority, customer interaction has taken center stage as the new frontier for achieving competitive advantage.  Deep-level communication with customers leads to loyalty if nurtured properly. This loyalty means customer retention and customer retention means retaining market share.  No wonder businesses are trending toward this shift so quickly. Your company is probably no different.  The...

It’s a pretty well known fact in the world of ecommerce that the most effective form of marketing is through word of mouth. Consumers trust a referral from a friend, family member, online review, or testimonial far more than any claim that the company itself makes. A recent Nielsen survey found that 84% of consumers say they either completely or somewhat trust product recommendations from family and friends. So you’ve brought a stellar product to market, have an...

Your sales team is fantastic, your email campaigns get enough opens and clicks to make your head spin, and your homepage views are through the roof.  But your conversion rates?  Not so much.  It just doesn’t make sense, does it? Well, let’s pause and see where the friction actually starts.  Lots of people are interested in your product since they’re visiting your website to learn more, but once they are there, they drop off in droves.  Check...

Marketing automation has been the pinnacle of customer engagement ever since Amazon managed to really get it right.  The purpose of automation is to provide personalization without human intervention. This is useful and important at the very top of the funnel when it comes to directing customers on the right path. However, actually selecting and purchasing the products is another story. It’s the Automation Apocalypse Customers today love buying online because of the speed and access to price...

Being flexible and fast is always advantageous in the workplace, but there comes a point during content creation when you just need to be a writer.  Everything else needs to be blocked out, and you have to focus singularly on spitting the words out. Focus on the Writing You may think, “Duh.  I’ve been writing since Kindergarten, dude.  I know what I’m doing.”  Yeah, think again.  Writing a full piece for publication without pausing to edit or second-guess...

This piece is the third installment in our Reaching A Millennial Audience series.  See part one, here. Here’s the truth about millennials: they don’t like boxes.  They don’t like being put into boxes, they don’t like building boxes themselves, and they don’t like being told they should really just walk into a box.  In other words, millennials tend to reject the traditional dreams of American consumerism, avoid staying in one job for too long, and refuse to...

Check out these 5 fantastic conferences for sales and marketing nerds all around the country! TechCrunch Disrupt Upcoming:  December 7-8, 2015 Location:  London, UK Disrupt is a fantastic event for sales entrepreneurs because of the vast networking opportunity.  Not only does the association with TechCrunch make this conference popular, it also has made a name for itself with multiple events per year that are held all over the world.  The hackathon that comes at the end of the conference and...