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SaleMove Blog

It’s a pretty well known fact in the world of ecommerce that the most effective form of marketing is through word of mouth. Consumers trust a referral from a friend, family member, online review, or testimonial far more than any claim that the company itself makes. A recent Nielsen survey found that 84% of consumers say they either completely or somewhat trust product recommendations from family and friends. So you’ve brought a stellar product to market, have an...

Your sales team is fantastic, your email campaigns get enough opens and clicks to make your head spin, and your homepage views are through the roof.  But your conversion rates?  Not so much.  It just doesn’t make sense, does it? Well, let’s pause and see where the friction actually starts.  Lots of people are interested in your product since they’re visiting your website to learn more, but once they are there, they drop off in droves.  Check...

Marketing automation has been the pinnacle of customer engagement ever since Amazon managed to really get it right.  The purpose of automation is to provide personalization without human intervention. This is useful and important at the very top of the funnel when it comes to directing customers on the right path. However, actually selecting and purchasing the products is another story. It’s the Automation Apocalypse Customers today love buying online because of the speed and access to price...

Being flexible and fast is always advantageous in the workplace, but there comes a point during content creation when you just need to be a writer.  Everything else needs to be blocked out, and you have to focus singularly on spitting the words out. Focus on the Writing You may think, “Duh.  I’ve been writing since Kindergarten, dude.  I know what I’m doing.”  Yeah, think again.  Writing a full piece for publication without pausing to edit or second-guess...

This piece is the third installment in our Reaching A Millennial Audience series.  See part one, here. Here’s the truth about millennials: they don’t like boxes.  They don’t like being put into boxes, they don’t like building boxes themselves, and they don’t like being told they should really just walk into a box.  In other words, millennials tend to reject the traditional dreams of American consumerism, avoid staying in one job for too long, and refuse to...

Check out these 5 fantastic conferences for sales and marketing nerds all around the country! TechCrunch Disrupt Upcoming:  December 7-8, 2015 Location:  London, UK Disrupt is a fantastic event for sales entrepreneurs because of the vast networking opportunity.  Not only does the association with TechCrunch make this conference popular, it also has made a name for itself with multiple events per year that are held all over the world.  The hackathon that comes at the end of the conference and...

This piece is the second installment in our Reaching A Millennial Audience series.  See part one, here. With childhoods spanning decades of rapid technological advancement, a millennial audience is too large to generalize as a single group.  An older millennial is likely to have very different tastes and opinions from a younger one, not to mention additional influence from personal life experiences.  As discussed in 5 Things to Keep in Mind When Selling to Millennials, however, this...

In December 2013, IBM released its annual 5 in 5 predictions. One of the predictions declared that “In 5 years, buying local will beat online”. Now, nearly two years later, we can see that unless e-commerce trends pull on a few jet-packs and fly in completely the opposite direction, this particular prediction is probably going to be proven wrong. Even IBM Makes Mistakes IBM’s position was that people love the speed and automated personalization of e-commerce, but crave...

Selling to millennials can be complicated - especially if you are not one yourself.  Although they make up the largest ever generation (by 2020, millennials will form 46% of the work force!), they are also the ones who have grown up with the most technology, resources, and arguably, privilege.  Millennials simply have different priorities and preferences from the preceding Gen X and Baby Boomers. These differences must be understood and leveraged if you have any desire...

Any developer can attest to the fact that the greatest feeling while programming is the one we get when we fall into “the zone”. The biggest obstacles to getting into the zone are interruptions. An interruption can come from anywhere, like construction workers outside the window or laughing coworkers. One of the most significant, however, is when a coworker asks a question. Asking the question itself is not a bad thing - if it helps save...