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"When the opponent is just beginning to plan its strategy, it is easy to strike" - Sun Tzu So your company website is looking crispy, its extremely fast and everything is perfectly optimized. You're blogging, email marketing, retargeting and buying keywords...

It has only been two years since Microsoft purchased Skype for $8.5B (at a time when Skype was generating around 800M in annual revenue). While Skype's revenue may have grown slightly since then, I would bet the farm that that the...

Throughout my life I have spent hundreds of thousands of dollars hiring contractors. I have usedOdesk, Elance, Houdini, Fiverr, Amazon Mechanical Turk and many other services that have assisted me in hiring and managing people all over the world. That...

Chances are when you think of internet advertising your are thinking of purchasing keywords on Google. Given that Google has ~75% of the search market, it definitely makes sense to concentrate advertising efforts there. That being said, your dealership may...