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This piece is the second installment in our Reaching A Millennial Audience series.  See part one, here. With childhoods spanning decades of rapid technological advancement, a millennial audience is too large to generalize as a single group.  An older millennial is...

In December 2013, IBM released its annual 5 in 5 predictions. One of the predictions declared that “In 5 years, buying local will beat online”. Now, nearly two years later, we can see that unless e-commerce trends pull on a...

‘Disruption’ is the golden word for any startup in any industry, and Insurance is no different.  A company that truly ‘disrupts’ is automatically seen as the next big trend and the new frontier that everyone is suddenly scrambling to meet....

Still reeling from the end of FinTech Week (September 14th - 18th), the plethora of new technology disrupting the space is enough to leave anyone in awe of the industry’s newest innovators.  FinTech, or Financial Technology, refers to a section...

Although storytelling has been called a ‘new trend’ in sales for years now, it has actually always been an essential part of any successful transaction.  A story presents a problem and its solution. Storytelling in consultative sales is about making...

The term "omni-channel" has become very buzzy within the retail world. From automotive sales to luxury retail, executives have omni-channel on their minds. One of my friends recently took a job as a buyer for a major retailer in NY...