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Over the last decade, there has been an enormous shift in focus from product to customer.  Whereas product quality was once the main priority, customer interaction has taken center stage as the new frontier for achieving competitive advantage.  Deep-level communication...

Your sales team is fantastic, your email campaigns get enough opens and clicks to make your head spin, and your homepage views are through the roof.  But your conversion rates?  Not so much.  It just doesn’t make sense, does it? Well,...

Marketing automation has been the pinnacle of customer engagement ever since Amazon managed to really get it right.  The purpose of automation is to provide personalization without human intervention. This is useful and important at the very top of the...

Being flexible and fast is always advantageous in the workplace, but there comes a point during content creation when you just need to be a writer.  Everything else needs to be blocked out, and you have to focus singularly on...

This piece is the third installment in our Reaching A Millennial Audience series.  See part one, here. Here’s the truth about millennials: they don’t like boxes.  They don’t like being put into boxes, they don’t like building boxes themselves, and they...

Check out these 5 fantastic conferences for sales and marketing nerds all around the country! TechCrunch Disrupt Upcoming:  December 7-8, 2015 Location:  London, UK Disrupt is a fantastic event for sales entrepreneurs because of the vast networking opportunity.  Not only does the association with...

This piece is the second installment in our Reaching A Millennial Audience series.  See part one, here. With childhoods spanning decades of rapid technological advancement, a millennial audience is too large to generalize as a single group.  An older millennial is...

In December 2013, IBM released its annual 5 in 5 predictions. One of the predictions declared that “In 5 years, buying local will beat online”. Now, nearly two years later, we can see that unless e-commerce trends pull on a...