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Over the last decade, the role of Chief Marketing Officer has rapidly evolved. New technologies allow for better personalization, which 86 percent of consumers say play a role in their decisions to buy. Traditional marketing approaches—like “spray and pray” tactics where marketers create messages and simply hope their customers will respond—no longer work. Company leadership has taken notice. According to Gartner, a CEOs’ No. 1 priority for CMOs today is to lead customer experience at their...

Retail banking (or consumer banking) accounts are a large part of any bank’s portfolio. While corporate accounts come and go with the ebb and flow of today’s market, consumer accounts can be relied upon to provide stability for a bank through the ups and downs of an ever-changing economy. BAI  claims that “For most banks, their retail franchise is the most valuable part of the company.” For this reason, it is no wonder that there is so...

Social media plays an important role in our world today — more so than just making it easy to stalk friends, follow celebs, and post pictures of your food. These networks have become an essential tool in building a brand, generating leads, and creating customer loyalty. In the 2014 Social Media Marketing Industry Report, which compiled answers from over 2,800 marketers, 92% of respondents agreed that social media is important to their business. The benefits these marketers...

Being flexible and fast is always advantageous in the workplace, but there comes a point during content creation when you just need to be a writer.  Everything else needs to be blocked out, and you have to focus singularly on spitting the words out. Focus on the Writing You may think, “Duh.  I’ve been writing since Kindergarten, dude.  I know what I’m doing.”  Yeah, think again.  Writing a full piece for publication without pausing to edit or second-guess...

Check out these 5 fantastic conferences for sales and marketing nerds all around the country! TechCrunch Disrupt Upcoming:  December 7-8, 2015 Location:  London, UK Disrupt is a fantastic event for sales entrepreneurs because of the vast networking opportunity.  Not only does the association with TechCrunch make this conference popular, it also has made a name for itself with multiple events per year that are held all over the world.  The hackathon that comes at the end of the conference and...

This piece is the second installment in our Reaching A Millennial Audience series.  See part one, here. With childhoods spanning decades of rapid technological advancement, a millennial audience is too large to generalize as a single group.  An older millennial is likely to have very different tastes and opinions from a younger one, not to mention additional influence from personal life experiences.  As discussed in 5 Things to Keep in Mind When Selling to Millennials, however, this...

Chances are when you think of internet advertising your are thinking of purchasing keywords on Google. Given that Google has ~75% of the search market, it definitely makes sense to concentrate advertising efforts there. That being said, your dealership may want to take a second look at Facebook. Unlike advertising on Google, the goal of Facebook advertising is not really to drive clicks to your dealership websites. Instead, you should think about Facebook as the new...