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Customer Experience, or CX, is the collection of interactions between a business and its customers. The customers’ perceptions of this experience and the resulting feelings about the company dictate brand value and are measured with metrics such as NPS. Brand value ultimately determines the company’s future and longevity.  As such, understanding your personal approach to CX is critical. To evaluate your own CX approach, consider discovering your CX personality.  While no one personality type is better than...

Customer Experience, or CX, is the collection of interactions between a business and its customers. The customers’ perceptions of this experience and the resulting feelings about the company dictate brand value and are measured with metrics such as NPS. Brand value ultimately determines the company’s future and longevity.  As such, understanding your personal approach to CX is critical. To evaluate your own CX approach, consider discovering your CX personality.  While no one personality type is better than...

Customer Experience, or CX, is the collection of interactions between a business and its customers. The customers’ perceptions of this experience and the resulting feelings about the company dictate brand value and are measured with metrics such as NPS. Brand value ultimately determines the company’s future and longevity.  As such, understanding your personal approach to CX is critical. To evaluate your own CX approach, consider discovering your CX personality.  While no one personality type is better than...

Customer Experience, or CX, is the collection of interactions between a business and its customers. The customers’ perceptions of this experience and the resulting feelings about the company dictate brand value and are measured with metrics such as NPS. Brand value ultimately determines the company’s future and longevity.  As such, understanding your personal approach to CX is critical. To evaluate your own CX approach, consider discovering your CX personality.  While no one personality type is better than...

Mobile technology has become an integral part of the digital experience since its inception less than 10 years ago, and it has single-handedly revolutionized the way in which companies big and small do business - from marketing and advertising to managing operations. Over 94% of small businesses use mobile technology to conduct business to save time and money, increase sales, and obtain new customers. Not wanting to be left behind, insurance providers - from auto and...

Since the dawn of time, humans have been a storytelling species. We are able to connect with stories through content that is compelling and personal to us. It’s no surprise then, that businesses everywhere have used storytelling as a way to attract more business. Whether it’s re-telling the trials and tribulations of a business start-up or a success story from a customer or business partner, stories can play well into a marketing scheme through engagement. But businesses...

After an influx of new customers, you may be tempted to move on and focus all your efforts on additional sales. Resist the impulse. Focusing too much on customer acquisition as opposed to customer retention can harm your business. Getting new customers can cost up to 10 times more than keeping and growing with those that you already have. According to Inc. Plus, you’re likely to lose a lot of them if you aren’t making an effort...

To understand NPS (Net Promoter Score), ask yourself how likely you would be to recommend your last clothing purchase on Amazon to a colleague. Your response to that question, referred to as the “Recommend Question” by Net Promoter Network, defines how valuable you are as a customer to the clothing company. If your response is that it would be very likely that you would recommend the brand, you are considered a promoter for the company and...

Online shopping appears to be the perfect method to grow a  company in an increasingly globalized world. Considering that everything you want to buy is a click away, it may be surprising that the Baymard Institute estimates that 68.6% of shopping carts are abandoned. This translates into approximately $4 trillion worth of merchandise lost every year! However, according to Business Insider estimates, 63% of these losses are recoverable. Here are 5 ways online retailers can encourage...

There’s one major reason why you’re still making cold calls: they work. Sales expert Alen Mayersays cold calling is “an effective and powerful sales tool” — when done correctly. In a study byDiscoverOrg, 75% of 1,000 IT senior executives reported that they’d made decisions to book an appointment or attend an event as a result of cold calls they’d received. From poor delivery to a bad script, it’s easy to mess up a cold call. But steer...