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Artificial Intelligence is all the rage in business right now, with companies clamoring to be at the front of the AI race. According to this analysis by Bloomberg, more and more organizations are mentioning AI on their earnings calls. While the concept of AI is becoming a bigger part of business conversations, implementation is often stagnated due to misconceptions about the technology. So,  what are the most common misgivings about AI? AI is Going to Replace All Jobs Understandably, some...

On this episode of The CX Show, our co-founder and CEO, Dan Michaeli, sits down with Lynn Hunsaker, Chief Customer Officer at ClearAction Continuum, a company that provides advisory and leadership enablement services to marketing and customer experience professionals. When asked to define customer experience enablement, Lynn said it is a phrase she had coined and is a bridge between the voice of the customer (VoC) and the customer engagement efforts. When a business asks their customers...

Most customer experience professionals agree that customer feedback can lead to more streamlined processes and improved CX. But how that data is analyzed and acted upon can either help or hurt a company. Customer feedback misconceptions can be detrimental to growth and progress when utilizing it to drive change and improvements for processes and customer interactions. The pitfalls of customer feedback misconceptions can be mostly avoided if a company is aware of the following common myths. Myth#1:  Data...

Whether it’s curling up with a good book or going to the local cinema for a film, as humans we are wired to connect with stories. In fact, research has found that storytelling activates not only the language processing part of our brain, but also the motor and sensory parts as well. In short, a good story puts the whole brain to work. For example, a fitness company could simply say, “Janice lost 8 pounds in 3...

The customer experience (CX) has been around as long as there’s been a customer. CX is derived from the feelings your customer has when engaging with your product and service. However, it hasn’t been until more recently (the past decade or so) that CX has really become an integral part of business strategy. A recent Gartner survey found that 89% of companies soon expect to compete on the basis of customer experience.   Times have changed, so...

On this episode of The CX Show, our co-founder and CEO, Dan Michaeli, sits down with Jim Tincher, Founder and ‘Journey Mapper in Chief’ of Heart of the Customer, a company that specializes in customer journey mapping headquartered in Minneapolis, Minnesota. Jim defines customer experience as the overall experience customers have with you across all touchpoints and even beyond. It typically begins in the call center and extends to the company website, apps, your sales representatives,...

How much value should a company place on Average Handle Time (AHT)? It’s a tricky, loaded question. Betteridge’s “Law of Headlines” states that “Any headline that ends in a question mark can be answered by the word no." While it’s usually ill-advised to speak in absolute statements, Betteridge might be correct in this case. First, let’s unpack the alphabet soup in the headline. AHT is an acronym for “Average Handle Time.” That’s the amount of time it...

On this episode of The CX Show, our co-founder and CEO, Dan Michaeli, sits down with Scott Tannen- Co-Founder and CEO of Boll and Branch, an industry-leading luxury bedding company that focuses a great deal of effort on customer experience and ethical practices across their entire supply chain. Scott co-founded Boll and Branch with his wife, Missy, four years ago. Prior to starting Boll and Branch, Scott worked for Nabisco/Kraft Foods and Wrigley in their marketing...

For many companies, one common assumption is that the burden of the customer experience falls solely on the customer service representative. While they are the ones most likely directly interfacing with the customer, the truth of the matter is that attention to the customer experience needs to be fluid throughout the entire company hierarchy: from C-level executives to the employee at the front desk. Why is a collaborative effort so important in customer service? Well, pick...

One of the most iconic stories of customer experience marketing comes in the form of a tale about a stuffed animal named Joshie the Giraffe. A family was on vacation, staying at the Ritz-Carlton on Amelia Island, Florida. At the end of their stay, they hastily left the resort and left behind their young son’s treasured stuffed giraffe. The father called the resort to let them know he had explained to his son that Joshie was not lost;...