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Effective sales pitches are a vital part of any organization’s path to building a loyal customer base and growing its business. The role of the sales team is to generate new business and ensure lead conversion. In fact, in your average organization, 13% of sales representatives bring in 87% of the revenue. That speaks to the importance of effective sales pitches. Anyone who has worked in a call center would be familiar with the plethora of abbreviations...

The banking industry is notoriously competitive. That means financial institutions must offer an array of services at various rates with different levels of convenience and structure. Credit unions and traditional banks each have their pros and cons. After analyzing the value proposition of credit unions vs. banks, a consumer may benefit in switching from one to the other. While there may be some crossover between the advantages of each type of institution, there are few notable...

Much like the Internet transformed the way people shop online, smartphones continue to innovate the way money is exchanged. Uber and Spotify, for example, are just two mobile apps that are growing far beyond initial expectation. Unsurprisingly, their business models rely heavily on mobile payments through one-click interactions. While many such industries have shifted towards mobile ecommerce (m-commerce) business models, there is one industry that lags behind: fashion. When it comes to purchasing clothing and other...

There’s no secret about it: happy employees are productive employees. However, not a lot of American employees are happy. According to a Gallup poll, a whopping 51% of workers are not engaged by their jobs and a full 17% are actively disengaged, which, in layman’s terms, means this: They hate their jobs. To add insult to injury, according to a similar Gallup poll, disengaged employees cost the American economy up to $350 billion in lost productivity. Sales jobs in...

It’s a pretty well known fact in the world of ecommerce that the most effective form of marketing is through word of mouth. Consumers trust a referral from a friend, family member, online review, or testimonial far more than any claim that the company itself makes. A recent Nielsen survey found that 84% of consumers say they either completely or somewhat trust product recommendations from family and friends. So you’ve brought a stellar product to market, have an...

Selling to millennials can be complicated - especially if you are not one yourself.  Although they make up the largest ever generation (by 2020, millennials will form 46% of the work force!), they are also the ones who have grown up with the most technology, resources, and arguably, privilege.  Millennials simply have different priorities and preferences from the preceding Gen X and Baby Boomers. These differences must be understood and leveraged if you have any desire...

Although storytelling has been called a ‘new trend’ in sales for years now, it has actually always been an essential part of any successful transaction.  A story presents a problem and its solution. Storytelling in consultative sales is about making the problem relevant to the consumer and finding its perfect solution.  It shouldn’t come as a surprise then, that the best salespeople are the ones who can weave a story into their sales process. The Science of...

It seems almost counterintuitive to say the  online shopping experience, designed to eliminate the middleman and its associated costs, needs to bring back the personal touch to the sales transaction.  The issue is that technology has inevitably set the process of globalization into overdrive in the new millennium.  Everything is so easily accessible from nearly anywhere in the world that we have focused more on growing the exposure of a brand (and therefore sales numbers) rather...

"When the opponent is just beginning to plan its strategy, it is easy to strike" - Sun Tzu So your company website is looking crispy, its extremely fast and everything is perfectly optimized. You're blogging, email marketing, retargeting and buying keywords on Google. Now, what happens when someone submits a lead on your website? Do you get back to the person immediately, later that day or sometime that week? A prospect generally submits their information for a...

Lets talk about "chat-speak" for the modern day consumer. Chat has been around for almost 20 years and in that time there are a few phrases that have become staples. "How may I help you?" (a question that is as old as retail) is one of these phrases and is the most common way to start a conversation. Lets take a look at 3 reasons to stay away from classic chat phrases and then lets look at...