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The Role of a Digital Salesperson Take your average, traditional salesperson. Most people instinctively know a salesperson as someone who is relentless in getting you to purchase one of their company’s product. Images of the pushy and overbearing car salesperson at your local dealership may come to mind.  Now imagine a salesperson supercharged with tools from the technological advancements of the 21st century, making them more responsive than ever. With the onset of the internet age and...

Each year, J.D. Power releases its U.S. Insurance Shopping Study. The study for 2016 revealed that while insurers are investing in more digital channels with the customer experience in mind, they are facing challenges when it comes to converting online quotes to online sales. According to Greg Hoeg, vice president of U.S. insurance operations at J.D. Power, “Direct writers have invested heavily in digital channels to increase the functionality and ease of using their websites, which has...