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From sharing our latest ‘foodie adventures’ on Instagram to keeping track of our friends from college, social media has become an integral part of the millennial generation and beyond. In fact, the average American spends about 135 minutes a day on social media apps alone. Businesses have been taking note for years now, finding new and innovative ways to reach their customer base on various social media applications. The number of businesses using some form of...

Omnichannel Customer Engagement (OCE) revolves around the ability to deliver a consistent experience across all of a company’s channels. Whether a customer uses live chat, a call center, or speaks directly with a representative face-to-face, customers expect the quality of the interaction to be seamless regardless of the channel. A company’s strategy for OCE is important. The Aberdeen Group found that companies with the best omnichannel strategies retained 89% of their customers, as opposed to only...

People are inundated with content across their devices on their news and social media feeds. Naturally, this content is full of advertisements, free trials, and email subscription sign-ups, - all driven by lead magnets. It is becoming increasingly more difficult for companies to stand out among all of the noise. While these forms of marketing still work, nothing is stronger than having customers as brand ambassadors for your organization. What is a Brand Ambassador? Entrepreneur Magazine defines a brand...

The Role of a Digital Salesperson Take your average, traditional salesperson. Most people instinctively know a salesperson as someone who is relentless in getting you to purchase one of their company’s product. Images of the pushy and overbearing car salesperson at your local dealership may come to mind.  Now imagine a salesperson supercharged with tools from the technological advancements of the 21st century, making them more responsive than ever. With the onset of the internet age and...

Each year, J.D. Power releases its U.S. Insurance Shopping Study. The study for 2016 revealed that while insurers are investing in more digital channels with the customer experience in mind, they are facing challenges when it comes to converting online quotes to online sales. According to Greg Hoeg, vice president of U.S. insurance operations at J.D. Power, “Direct writers have invested heavily in digital channels to increase the functionality and ease of using their websites, which has...