Top

Earlier this month, Apple opened a new branch of its retail stores in southern Manhattan. Apple World Trade Center welcomed huge crowds of zealous fans and customers, elated at the chance to sample the newest offering from the company. Considering the hype and magnitude of runway for any new Apple product, the enthusiasm displayed at the grand opening wasn’t unexpected. The cheering crowds, meticulous building architecture, and grinning employees remained synonymous with the brand. Only one thing...

The premier fintech event of the year, FinovateFall promises to showcase some of the greatest new tech for financial services! If you can make it out to the Midtown Hilton this year, look out for the following themes and businesses gearing up to disrupt the industry as we know it. 1. Better Business with Smarter Data As businesses (startup and enterprise) move toward a more Agile process structure, data-driven decision making has taken center stage. Getting good, accurate...

Customer Experience, or CX, is the collection of interactions between a business and its customers. The customers’ perceptions of this experience and the resulting feelings about the company dictate brand value and are measured with metrics such as NPS. Brand value ultimately determines the company’s future and longevity.  As such, understanding your personal approach to CX is critical. To evaluate your own CX approach, consider discovering your CX personality.  While no one personality type is better than...

Customer Experience, or CX, is the collection of interactions between a business and its customers. The customers’ perceptions of this experience and the resulting feelings about the company dictate brand value and are measured with metrics such as NPS. Brand value ultimately determines the company’s future and longevity.  As such, understanding your personal approach to CX is critical. To evaluate your own CX approach, consider discovering your CX personality.  While no one personality type is better than...

Customer Experience, or CX, is the collection of interactions between a business and its customers. The customers’ perceptions of this experience and the resulting feelings about the company dictate brand value and are measured with metrics such as NPS. Brand value ultimately determines the company’s future and longevity.  As such, understanding your personal approach to CX is critical. To evaluate your own CX approach, consider discovering your CX personality.  While no one personality type is better than...

Customer Experience, or CX, is the collection of interactions between a business and its customers. The customers’ perceptions of this experience and the resulting feelings about the company dictate brand value and are measured with metrics such as NPS. Brand value ultimately determines the company’s future and longevity.  As such, understanding your personal approach to CX is critical. To evaluate your own CX approach, consider discovering your CX personality.  While no one personality type is better than...

Monetary interactions once meant face-to-face meetings where cash exchanged hands. The financial services industry has since undergone innumerable transformations. With Finovate Europe right around the corner, let's take a moment to consider the advances and trends poised to happen in FinTech over the next 12 months. Reintegration of the Human Factor Past years have seen financial services trending toward a more digital implementation.  From online banking to mobile payments, companies have catered to the demand for faster and...

Over the last decade, there has been an enormous shift in focus from product to customer.  Whereas product quality was once the main priority, customer interaction has taken center stage as the new frontier for achieving competitive advantage.  Deep-level communication with customers leads to loyalty if nurtured properly. This loyalty means customer retention and customer retention means retaining market share.  No wonder businesses are trending toward this shift so quickly. Your company is probably no different.  The...

Your sales team is fantastic, your email campaigns get enough opens and clicks to make your head spin, and your homepage views are through the roof.  But your conversion rates?  Not so much.  It just doesn’t make sense, does it? Well, let’s pause and see where the friction actually starts.  Lots of people are interested in your product since they’re visiting your website to learn more, but once they are there, they drop off in droves.  Check...

Marketing automation has been the pinnacle of customer engagement ever since Amazon managed to really get it right.  The purpose of automation is to provide personalization without human intervention. This is useful and important at the very top of the funnel when it comes to directing customers on the right path. However, actually selecting and purchasing the products is another story. It’s the Automation Apocalypse Customers today love buying online because of the speed and access to price...