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On the latest episode of Movers & Shakers, Rob Bailey, COO of Kustomer, discusses customer experience (CX) and everything that goes into making the online customer experience the best it could be. In the episode, Bailey defines the customer experience as ‘everything that touches the customer and is involved in their experience’ - from a retargeted ad to an ongoing relationship. He contributes Kustomer’s success to its strategy; it starts with clearly defining the buyer/user personas,...